Toontibo’s Regenerative Trading Model

People in poverty can neither look after their communities nor their land. Without tackling poverty, the other global challenges of our time – climate change, pandemics and migration – will remain difficult to solve.   

Our vision is for business to become the engine that drives community and environmental vitality.

Business can be a force for good if it is prepared to challenge conventional trading models. Toontibo’s pioneering regenerative trading model provides an answer.   

Our solution 

Toontibo’s regenerative trading model aims to re-balance value chains. No longer will we extract resources from one part of the world to create wealth elsewhere. We will replenish resources and spread prosperity equitably.   

Toontibo’s regenerative trading model has been designed as an unconventional way of distributing resources in a conventional value chain. Our tailor-made legal and financial structure ensures that: 

  1. Producers earn a stable net wage of at least poverty rate, and  
  2. Sourcing communities share in our profits to be invested in their future, sustainable development.   

We do this at the same time as producing premium quality products at a competitive price.    

The Fair-trading Alliance 

Toontibo cannot achieve its mission alone. Nature has taught us that regeneration cannot be achieved by a single party, it requires a system where different capabilities come together.  

This is why we are part of the Fair-trading Alliance together with the Leap into Life Foundation and the Ghanaian community of Saakuba which includes a women’s co-operative of over 1,000 members. We aim to grow our Alliance by including future investors, communities, business and knowledge partners who share our vision. 

Organised to serve a shared purpose – healthy communities, a healthy supply chain and healthy nature – our Alliance works together to co-create regenerative practices for sustainable international trade.     

A sustainable supply chain starts with healthy, resilient sourcing communities at its base. Regenerative business practices do not compensate for the extraction of resources and labour but take responsibility by sharing profits to be invested in healthy soil and communities at the basis of the supply chain. We call this “Return on Extraction”.  

Our approach is highly innovative and is the product of years of practical experience in Africa coupled with expert knowledge of holistic change theories.  The model bridges the gaps between consumer demands, community needs and nature’s limits.  As our insights grow, our model will evolve and its impact will grow exponentially.